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The EU – Bhutan Trade Support Project aims to diversify exports by improving the national trade and investment regulatory framework, and increase exports of horticulture products and textile handicrafts.
The ultimate objective of the project is to increase incomes along the two value chains in order to contribute to economic growth and poverty reduction. Horticulture and textile handicraft were selected according to their potential for value addition, market demand and impact on women and youth’s livelihoods.
ITC is working with companies who get a strong link with the essence of Gross National Happiness through the creation of value for farmers, provide natural products to consumers, and respect natural resources in Bhutan.
You can discover various food products embracing this spirit of Bhutan.