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Hong Kong restaurant group creates pasta power with Ravioli Ravengers

As Covid restrictions on dining in ease around the Asian region, and consumers tentatively venture back into restaurants, restaurant chains are looking for ways to stand out from their rivals by creating a sense of excitement. 

 

This month, Hong Kong neighbourhood pasta chain Pici stands out with an ingenious promotion that has loose similarities with Marvel’s Captain America franchise – but is just different enough not to risk breaking any IP laws!

 

Dubbed Ravioli Ravengers, the recipes were put together by Pici’s chefs, who subsequently posed for publicity photos decked out in blue shields and oversized red eyewear.

Pici Ravioli Ravengers

The ‘hero dishes’ have gone on sale at various restaurants across Hong Kong Island and Kowloon. Ravioli has been created in round, square or spherical shapes, and one dish is oven-baked with a cheese-crust layer. We are told they are “exploding with filling, flavour and free-wheeling creativity that push boundaries on infinite pasta-bilities”.

 

“Ready to become a Ravioli Ravenger?,” the company teases. “Smash all barriers of what you thought pasta is. Dig into every ravioli dish at all Pici outlets and buckle your taste buds in for the carb ride of your life.”

 

Pici is part of The Pirata Group, a fast-growing operator of authentic restaurants spanning cuisines from Japan, Hong Kong, Italy, and France – and fusions thereof. The company’s brands include The Optimist, TokyoLima, Chaiwala, Honjo, The Pizza Project, Pane e Latte, La Favorita, and Honjokko. 

 

Pici serves only hand-rolled pasta made fresh daily which it typically serves up with Italian wines. The Ravioli Ravengers range is on sale from November 11 until 28. 

 

Adding additional intrigue to the promotional concept is that each of Pici’s six stores in Hong Kong serves one dish – so to try them all, customers have to stop by every store. 

 

The six dishes: 

Girasoli Salmon at Pici Wanchai – A “dark and mysterious” ravioli made with squid ink dough, filled with smoked salmon and runny egg yolk and served with lemon ikura butter.

Pici Wanchai - Girasoli Salmon

Tortelli Lobster at Pici Central – Ravioli ‘caps’ made with tomato infused dough and served with fresh lobster, bisque reduction and rich Chardonnay cream.

Pici Central - Tortelli Lobster

Ravioli Short Ribs at Pici Kennedy Town – “An intensely-flavoured ravioli sensation” filled with leek and parmesan, served with tender braised beef short rib and red wine sauce.

Pici Kennedy Town - Ravioli Short Ribs

Vegetarian Baked 5 Cheese Ravioli at Pici Tsim Sha Tsui – This dish looks like lasagna but is actually an oven-baked, cheese-crusted ravioli deep dish, featuring Gorgonzola, Taleggio, Pecorino, from sheep’s milk, Parmesan, and Ricotta.

Pici Tsim Sha Tsui - Baked 5 Cheese Ravioli

Ravioli Porcini and Sausage at Pici Lai Chi Kok – Plump ravioli discs covered with porcini mushrooms, ricotta and spicy sausage ragu.

Pici Lai Chi Kok - Ravioli Porcini and Sausage

Vegetarian Ravioli Truffle at Shatin – Ravioli squares filled with wild mushrooms, and served with buttery parmesan truffle cream, topped with shaved fresh black truffle.

Pici Shatin - Ravioli Truffle
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