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Gain your Foothold for F&B Business in Hong Kong

Hong Kong is the ideal launch pad for international brands into Asia.

 

As a cosmopolitan city, Hong Kong is Asia’s leading tourist destination and is renowned for its diverse array of Chinese and Western cuisines. Coupled with high-income local residents who enjoy gourmet food, a culture of service excellence and unrivalled transportation infrastructure, Hong Kong is the ideal location to showcase a new and exciting food and beverage concept.

The city has a premiumisation megatrend that requires high quality, fairtrade and organic food and beverages. Healthy packaged food, and recently, plant-based protein are highly sought after due to changes in levels of education and sophistication.

 

With a local population of 7.5 million and 72 million people living in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA), Hong Kong’s food services and trading companies have a large customer base while there is no import duty on food and beverages with alcoholic content below 30 percent. It is an ideal launch pad for international brands into Asia, particularly GBA cities, as supermarkets and foodservice operators are continuously looking for new and better quality supplies.

Hong Kong is one of the world’s most competitive economies with low and simple taxes. The city’s excellent e-infrastructure, high smartphone penetration rate and extensive courier networks give rise to robust growth in online food purchasing and market digitalisation that thrives during the pandemic will continue after.

 

Our world-class logistics and transportation infrastructure also allows efficient and low-cost deliveries, and we firmly uphold intellectual property protection. Hong Kong is open for every business to come and set up and for highly trained, multilingual professionals to work and stay. The government has initiatives to support enterprises to grow in a level playing field with transparent government procedures and legal requirements.

 

Invest Hong Kong is the HKSAR Government department responsible for attracting Foreign Direct Investment. We are happy to assist professional hospitality companies to set up and expand in Hong Kong. For details, please contact Sindy Wong, Head of Tourism and Hospitality at swong@investhk.gov.hk  

 

Website: Invest Hong Kong Tourism and Hospitality

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