The road to recovery and a new norm for hospitality will consist of pristinely hygienic and secure establishments that safeguard and serve fewer customers, redefining the value proposition amid a swirl of local health and safety measures. How should hospitality players redefine their business models? Value propositions will be shaped in the context of guests used to social interaction pre COVID-19 now needing to observe higher hygiene standards and varied social-distancing requirements. Technology will no doubt play a big part in creating a more disciplined experience. Will digital transformation lead to further deployment of automation and robotics in hospitality, an industry whose foundation is delivering high-quality, client-facing human interactions?
Food & Hotel Digital Week ( 13-17 July) will explore how the industry is ushering in new norms, technologies and practices, and identify the silver linings to the COVID-19 cloud.