Webinar

Leading Asia Pacific Importers and Distributors Share Their Views

Event Details

19 November 2025

2 PM - 3.15 PM Melbourne / Sydney / Canberra (AEDT - GMT+11)

11 AM - 12.15 PM Singapore / Kuala Lumpur / Hong Kong / Shanghai (SGT - GMT +8)

This session will be delivered in English

Zoom

About This Session

Gain insights on this exclusive webinar from survey results of 4,600 leading food & beverage importer and distributor contacts in Incite’s network across the Asia Pacific region to get their insights on the current state of the sector. This webinar aims on sharing practical advice for exporters wanting to enter and grow in these markets.

Major distributors in Singapore, Malaysia, Thailand, the Philippines, Indonesia, Vietnam, Hong Kong, Taiwan, South Korea, Australia, New Zealand and Japan shared their insights on:

• Whether they are currently open to reviewing new distribution opportunities
• In-demand and trending product categories
• The most important factors when assessing new distribution opportunities
• The most effective marketing activities for grocery brands
• The biggest challenges in their imported food and beverage sector
• Their outlook for the next 12 months for grocery and food service sectors
• One piece of advice they could give to new brands trying to enter, grow and succeed in their market in 2026

About The Speakers

Nada Young

Partner + Head of Client Strategy, New Zealand, Incite

With 14 years of experience helping brands enter and expand in the Asia Pacific, Nada leads the sales team and advises clients on strategy and planning. Nada’s expertise spans market entry, channel and competitor analysis, commercial business planning and relationship management. With a deep understanding of commercial market norms, Nada helps brands develop winning export strategies that drive profitability and long-term success.

Cameron Gordon

Partner + Head of Client Growth, New Zealand, Incite

Since 2011 Cameron has been building sustainable Asia Pacific (APAC) export markets for food and beverage brands. As part of a team that has negotiated hundreds of distribution deals over this period across 12 APAC countries, Cameron is experienced in developing distribution partnerships that are commercially attractive for our client brands, their distribution partners and their downstream customers. Cameron is Chair of the ASEAN Food & Drink Exporters Forum.

Will Gordon

Commercial Director, New Zealand, Incite

Since 2012, William has worked in senior Sales and Marketing roles, building FMCG brands across Asia, Australasia, the UK, and Europe. His work with major retailers like Woolworths, Coles, and Holland & Barrett, and platforms like Amazon, has shaped his expertise in product launches and sustained growth. In 2023, he was named Holland & Barrett UK's Account Manager of the Year. At Incite, William leads route-to-market strategy for brands entering Asia Pacific, guiding a team that secures top distributors for sustainable growth. He recently launched several major FMCG brands in Japan, Australia, and New Zealand.

About Incite

Incite was developed to bridge the gap between F&B brands wanting to grow their export business in the Asia Pacific Region and the practical know-how and networks required to make this a reality.

We align client's commercial objectives with market realities to formulate a winning export strategy that gives the business the best chance of long-term success.

About Global Victoria

Global Victoria, the Victorian Government’s trade facilitation branch, helps local businesses shine on the world stage, showcasing their industry-leading products and innovative capabilities to international audiences.

With specialist teams across 23 global Trade and Investment offices, we combine in-market intelligence with strong networks to open doors for Victorian exporters and international buyers and business leaders and turning global opportunities into measurable success.

If you’re a Victorian food or beverage exporter ready to take on the world, explore our upcoming trade mission programs, including Food & Hospitality Asia Singapore 2026.

Visit us at global.vic.gov.au

About Trade Tasmania

Trade Tasmania is the Tasmanian Government's team dedicated to promoting Tasmania's unique products and services on a global scale.

The team works closely with Tasmanian businesses and industry organisations to address export barriers; support competitiveness; assist businesses to develop skills and strategies for industry and trade growth; open doors and build international relationships; and promote our collective strengths to expand opportunities in existing and emerging markets and broaden awareness of Tasmania’s unique qualities in key markets.

If you are an established or export ready Tasmanian business interested in exploring international opportunities, please reach out to the team at [email protected]

About Investment NSW

Investment NSW is a central agency established by the NSW Premier in March 2021, with a mandate to reinforce NSW as the most desirable place to visit, invest and do business. Working across key industries and sectors, Investment NSW's aim is to reinforce NSW's global position as a safe and attractive place to do business, and market Sydney and NSW on the world stage as a destination for business investment, global talent, tourism, major events, and international study.