Seoul
The Future of Functional F&B- Insights into Consumer-Driven Innovation
Event Details
11 June 2025
10 AM - 11.15 AM Seoul (GMT+9)
This session will be delivered in Korean
Room 307, 3rd Floor, KINTEX 1 (Korea International Exhibition Center)
1217-60 Kintex-ro, Ilsanseo-gu, Goyang-si, Gyeonggi-do, South Korea
About This Session
In times of economic uncertainty, consumers are seeking smarter, value-driven choices—turning to functional food and beverages that support both body and mind. As demand rises, so does competition, with brands needing to stand out through innovation, credible wellness claims, and engaging narratives.
In this session, Euromonitor International will present key global trends and product examples in the fortified functional Food and Beverage space, offering strategic insights to help Korean brands identify what’s next in the health-first market landscape.
About The Speaker
Sunny Moon (문경선)
Research Manager, Euromonitor International
Sunny Moon is a Research manager at Euromonitor International. She specialises in market research across a range of FMCG industries based on various experiences living in other Asian and Europe countries. Sunny focuses on consumer and industry trend with a keen interest in the impact of social and politics environment on consumer behaviour, especially food and eating patterns. She holds a bachelor’s degree in Political Science and graduated of Coventry University with Master of Business Administration.
- She served as a global project lead in Snack and Pet care industry in Euromonitor International
- She served as a member of an advisory committee in Korea Agro-Fisheries & Food Trade Corporation (2021, 2022, 2023)
- She served as a lecturer at Yonsei Univ. Sangam Institute of Management for Pet Business Highest-Level course (2022, 2023)
Sangwha Park (박상화)
Senior Research Analyst, Euromonitor International
Sanghwa Park is a Senior Research Analyst at Euromonitor International. As a multi FMCG analyst, he widely provides insights across FMCG industries. Previously at Thomson Reuters, he specialised in producing legal content products and conducting research on the domestic legal tech market. Prior to joining Thomson Reuters Korea, Sanghwa worked at Nielsen Korea as a part of Global Lineup Team, where he developed channel lineups for South Korea and the APAC region. Sanghwa majored in psychology at Auburn University in the United States.
Attendees
This a free-to-attend event for trade professionals. There is a seating capacity limit. Please note, only attendees with a valid confirmation code will be allowed to attend.
Registration will close on 6 June 2025
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