Event Details

25 September 2025
10 AM - 6 PM Malaysia (GMT+8)

This event will be delivered in English

Diamond Ballroom, Level 1, EQ Kuala Lumpur, Malaysia.
EQ, Equatorial Plaza, Jln Sultan Ismail, 50250 Kuala Lumpur, Malaysia

AGENDA /// 25 September 2025 – Thursday

Opening Session & Welcome Remarks

9.30 AM – 10 AM Malaysia (GMT+8)

The Great F&B Reset: F&B Leaders in Asia weigh-in on the challenges that the industry is facing, the opportunities that have arisen, and how F&B businesses can leverage this great reset.

Category: Hospitality

10 AM – 11 AM Malaysia (GMT+8)

Speakers:
Sameer Seth, Founder & CEO. Hunger Inc. Hospitality,
Stefanie Wijono, Deputy Director of Marketing & PR, The Union Group (Indonesia)
Sarissa Rodriguez-Schwartz, CEO, SJS Hospitality Group

Facilitator:
Nicola Lee, Academy Chair for Southeast Asia (South), The Word's 50 Best Restaurants; and Contributor at Tatler Asia and the Singapore Business Times

Market, Menu, and Foodservice Trends in APAC and Beyond

Category: Trends

11.20 AM – 12 PM Malaysia (GMT+8)

Speakers:
TBC

Lunch break

12 PM – 1 PM Malaysia (GMT+8)

The Sustainable Restaurant Association - Panel Discussion

Category: Sustainability

1 PM – 2 PM Malaysia (GMT+8)

Speakers:
_, The Sustainable Restaurant Association

Facilitator:
TBC

X, Y, Z: Brands all around the world are changing their marketing strategies to capture a new generation of Gen Z consumers. How can F&B businesses shift gears to cater to this rising segment, and is there a way to create an inclusive strategy that speaks across generations?

Category: Consumer Behaviour

2 PM – 3 PM Malaysia (GMT+8)

Speakers:
Kristian Olsen, Founder and Managing Director of Type A

Breaking The Mould: Hotel restaurants and bars are struggling to stay relevant, while independent venues are taking the lead on innovation. What do hoteliers need to do to refresh, reshape and re-energise the perception and positioning of hotel-based F&B outlets?

Category: Hospitality

3 PM – 4 PM Malaysia (GMT+8)

Speakers:
Petr Raba, VP of F&B Asia Pacific (excluding China), Marriott International
Emma Maxwell, Founder of Emma Maxwell Studio
Nicola Lee, Academy Chair for Southeast Asia (South), The Word's 50 Best Restaurants; and Contributor at Tatler Asia and the Singapore Business Times

Facilitator:
Sameer Seth, Hunger Inc. Hospitality (India)

Sipping on Sustainability: A closer look at the world's first closed loop packaging technology for premium spirits and wine. What inspired the journey, the realities of advocating for change and what the future holds

Category: Innovation/Sustainability

4 PM – 5 PM Malaysia (GMT+8)

Speakers:
Paul Gabie, Founder of ecoSpirits

Facilitator:
Debbie Yong, Founder of Atypical Media

Networking session

5 PM – 6 PM Malaysia (GMT+8)

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Register your interest for FutureFWD event

25 September 2025
10 AM – 6 PM Malaysia (GMT+8)

EQ Kuala Lumpur

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