Melbourne
APAC Market Entry 2026: Getting the Fundamentals Right & Ingredient Innovation & Consumer Trends: Navigating Growth in APAC’s Evolving FMCG Landscape
APAC Market Entry 2026: Getting the Fundamentals Right & Ingredient Innovation & Consumer Trends: Navigating Growth in APAC’s Evolving FMCG Landscape (Melbourne)
Event Details
24 February 2026
9 AM – 11.30 AM Australian Eastern Daylight Time (GMT+11)
This session will be delivered in English
Investment Centre Victoria
F46/55 Collins St, Melbourne VIC 3000
About This Session
Session 1: APAC Market Entry 2026: Getting the Fundamentals Right
Success in Asia-Pacific’s fast-growing export markets requires more than ambition — it demands a disciplined, well-structured plan.
This webinar will help food and beverage brands build a clear, actionable roadmap for entering priority APAC markets in 2026, drawing on Incite’s 15 years of experience launching and scaling F&B brands across the region.
Participants will be guided through the essential decisions that determine export success: how to identify and appoint the right distributor partner, craft a competitive and sustainable pricing strategy, and develop marketing and promotional programmes that resonate with both distributors and consumers across the APAC region.
The session will conclude with an interactive Q&A, giving attendees the chance to address specific challenges and gain practical, market-ready guidance to support their 2026 export growth plans.
About The Speaker
Cameron Gordon
Partner + Head of Client Growth, New Zealand, Incite
Since 2011 Cameron has been building sustainable Asia Pacific (APAC) export markets for food and beverage brands. As part of a team that has negotiated hundreds of distribution deals over this period across 12 APAC countries, Cameron is experienced in developing distribution partnerships that are commercially attractive for our client brands, their distribution partners and their downstream customers. Cameron is Chair of the ASEAN Food & Drink Exporters Forum.
Session 2: Ingredient Innovation & Consumer Trends: Navigating Growth in APAC’s Evolving FMCG Landscape
This session will provide a data-driven exploration of the latest ingredient trends shaping the FMCG sector in Australia, New Zealand, and the broader Asia-Pacific region. Leveraging GlobalData’s proprietary insights, we’ll examine the macro and micro forces influencing ingredient innovation, consumer preferences, and market opportunities. The presentation will spotlight trending categories such as gut health, health & wellness, and sports nutrition. Attendees will gain intelligence to inform R&D, product development, and business expansion.
About The Speaker
James Soulsby
Business Development – APAC, GlobalData PLC
James Soulsby leads the Consumer Category (Sales) for Australia and New Zealand at GlobalData, a global leader in data-driven market intelligence. With a keen focus on the evolving consumer landscape, James partners with brands and suppliers to unlock growth opportunities and drive innovation across the ingredients sector.
Prior to joining GlobalData, James built a strong foundation in advertising and media, holding key roles at The Financial Times and The Economist in London. His diverse background gives him a unique perspective on macro trends, consumer behaviour, and the intersection of insights, marketing, and product development.
About Global Victoria
Global Victoria, the Victorian Government’s trade facilitation branch, helps local businesses shine on the world stage, showcasing their industry-leading products and innovative capabilities to international audiences.
With specialist teams across 23 global Trade and Investment offices, we combine in-market intelligence with strong networks to open doors for Victorian exporters and international buyers and business leaders and turning global opportunities into measurable success.
If you’re a Victorian food or beverage exporter ready to take on the world, explore our upcoming trade mission programs, including Food & Hospitality Asia Singapore 2026.
Visit us at global.vic.gov.au.
Attendees
This a free-to-attend event for trade professionals. There is a seating capacity limit. Please note, only attendees with confirmation email from Saladplate will be allowed to attend.
For more information, kindly contact us at [email protected].
Registration will close on 20 February 2026
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