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Webinar
Asia Pacific Distributors Share Their Views
Event Details
19 November 2025
2 PM - 3 PM Singapore (GMT+8)
This session will be delivered in English
Zoom
About This Session
An exclusive webinar where we share insights from leading food and beverage distributors across Singapore, Malaysia, Thailand, the Philippines, Indonesia, Vietnam, Hong Kong, Taiwan, South Korea and Japan.
Major distributors in Singapore, Malaysia, Thailand, the Philippines, Indonesia, Vietnam, Hong Kong, Taiwan, South Korea, Australia, New Zealand and Japan shared their insights on:
• Whether they are currently open to reviewing new distribution opportunities
• In-demand and trending product categories
• The most important factors when assessing new distribution opportunities
• The most effective marketing activities for grocery brands
• The biggest challenges in their imported food and beverage sector
• Their outlook for the next 12 months for grocery and food service sectors
• One piece of advice they could give to new brands trying to enter, grow and succeed in their market in 2026
About The Speakers
Nada Young
Partner + Head of Client Strategy, New Zealand, Incite
With 14 years of experience helping brands enter and expand in the Asia Pacific, Nada leads the sales team and advises clients on strategy and planning. Nada’s expertise spans market entry, channel and competitor analysis, commercial business planning and relationship management. With a deep understanding of commercial market norms, Nada helps brands develop winning export strategies that drive profitability and long-term success.
Cameron Gordon
Partner + Head of Client Growth, New Zealand, Incite
Since 2011 Cameron has been building sustainable Asia Pacific (APAC) export markets for food and beverage brands. As part of a team that has negotiated hundreds of distribution deals over this period across 12 APAC countries, Cameron is experienced in developing distribution partnerships that are commercially attractive for our client brands, their distribution partners and their downstream customers. Cameron is Chair of the ASEAN Food & Drink Exporters Forum.
Will Gordon
Commercial Director, New Zealand, Incite
Since 2012, William has worked in senior Sales and Marketing roles, building FMCG brands across Asia, Australasia, the UK, and Europe. His work with major retailers like Woolworths, Coles, and Holland & Barrett, and platforms like Amazon, has shaped his expertise in product launches and sustained growth. In 2023, he was named Holland & Barrett UK's Account Manager of the Year. At Incite, William leads route-to-market strategy for brands entering Asia Pacific, guiding a team that secures top distributors for sustainable growth. He recently launched several major FMCG brands in Japan, Australia, and New Zealand.
About Incite
Incite was developed to bridge the gap between F&B brands wanting to grow their export business in the Asia Pacific Region and the practical know-how and networks required to make this a reality.
We align client's commercial objectives with market realities to formulate a winning export strategy that gives the business the best chance of long-term
success.
About Global Victoria
Global Victoria, the Victorian Government’s trade facilitation and promotion branch helps local businesses shine globally by showcasing the state’s world-class products and innovative capabilities. With 23 strategically located Victorian Government Trade and Investment (VGTI) offices, including in Singapore, Jakarta, Kuala Lumpur and Ho Chi Minh City, we connect Victorian exporters with international buyers and business leaders, turning global opportunities into measurable success.
Attendees
This a free-to-attend event for trade professionals. Please note that only registered participants will receive the Zoom live event link to attend.
Registration will close on 17 November 2025.
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