Business Breakfast

A unique series of events hosted across various
cities with engaging content delivered by
thought-leaders and researchers, followed by
a networking session for industry professionals.

Business Breakfast

A unique series of events hosted across various
cities with engaging content delivered by
thought-leaders and researchers, followed by
a networking session for industry professionals.

Registration is now open!

Seoul

Beyond Better-For-You:
How Functional F&B, Clean Label, and Personalised Nutrition Are Reshaping Consumer Demand in Korea and APAC

Beyond Better-For-You: How Functional F&B, Clean Label, and Personalised Nutrition Are Reshaping Consumer Demand in Korea and APAC

Event Details

10 June 2026
9.30 AM - 12 PM Seoul (GMT+9)

Registration & Networking Breakfast: 9.30 AM - 10 AM Topic Presentation: 10 AM - 11.15 AM
Networking session: 11.15 AM - 12 PM

This session will be delivered in English

Conference Room 204, Level 2, KINTEX 1 (Korea International Exhibition Center)
217-60, Kintex-ro, Ilsanseo-gu, Goyang, Gyeonggi Province, South Korea

About This Session

Health and wellness is no longer a niche segment in APAC — it is the mainstream growth story. Across the region, consumers are shifting from reactive healthcare to preventive nutrition, and food and beverage businesses are at the centre of that shift.

Korea is one of the most advanced and instructive markets within this trend:

A Market Already at Scale: South Korea’s functional foods market reached USD 10 billion in 2025 and is projected to grow to USD 16 billion by 2033 (CAGR of 6.9%), underpinned by strong regulatory frameworks, high consumer trust in health-functional products, and a rapidly ageing population seeking targeted nutrition — from immune support and gut health to cognitive function and skin wellness.

The Clean Label Imperative: Korean consumers place a premium on product safety and ingredient transparency. Research consistently shows that concerns about artificial flavours and additives are driving demand for natural, clearly sourced ingredients — a trend that aligns with global clean label momentum but is particularly acute here given Korea’s sophisticated, discerning consumer base.

Functionality Meets Familiarity: Unlike in some APAC markets where novel health formats face consumer resistance, Korea has successfully embedded functional ingredients — probiotics, collagen, red ginseng, spirulina — into familiar, everyday formats including dairy, beverages, snacks, and desserts. This is the commercialisation blueprint other markets are now looking to replicate.

APAC-Wide Momentum: Across the region, AI is emerging as a key enabler of personalised nutrition — helping businesses shorten product development cycles, identify consumer-relevant claims, and tailor offerings to individual health goals. Korea’s digital infrastructure and tech-savvy consumer base make it well-positioned to lead this next wave.

About The Speakers

Paul Desmond Savuriar

Manager Business Development – APAC, GlobalData PLC

Paul Desmond Savuriar is the Business Development Manager, Southeast Asia at GlobalData Plc, a leading provider of data, research, and analytics that power strategic decisions across the Food & Beverage ecosystem.

With over a decade of experience helping businesses identify the right solutions for growth in Southeast Asia, Paul specialises in translating complex market dynamics into commercial opportunity. At GlobalData, he works closely with QSR brands, food manufacturers, retail innovators and tech partners — leveraging proprietary data and trend forecasting to unlock future-ready strategies.

Paul’s work focuses on how shifting economic forces, evolving consumer behaviour, and technological disruption are reshaping the regional QSR landscape. His insights help organisations anticipate demand, optimise digital engagement, and forecast growth — including long-term consumption and channel forecasts across quick-service, delivery, and digital ordering formats through 2030.

Recognised for his practical yet forward-looking approach, Paul delivers research-backed perspectives that bridge data intelligence with real-world execution.

Attendees

This a free-to-attend event for trade professionals. There is a seating capacity limit. Please note, only attendees with a valid confirmation code will be allowed to attend.