This issue explores the dynamic intersection of celebrity influence, sustainable innovation, and regional market opportunities shaping today's hospitality landscape. From celebrity-owned wellness brands revolutionising F&B offerings to Savor's groundbreaking animal-free carbon-based butter alternative, we examine how star power and cutting-edge technology are driving meaningful industry transformation. Features on healthier bubble tea innovations and the surprising dual role of snails in haute cuisine and luxury skincare demonstrate an industry embracing both wellness trends and unexpected culinary frontiers. This issue includes a special Focus On Thailand report, sharing key foodservice insights and menu trends from one of Southeast Asia's most vibrant F&B markets.