Four Celebrity-Owned Wellness Brands Taking on the F&B Industry
With the growing importance of self-care in today’s society, here are some famous faces cashing in on the wellness trend
19 May 2025
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Kylie Minogue Wines has sold over 20 million bottles globally since 2020. | Photo credit: Kylie Minogue Wines
Since the rise of brands such as Gwenyth Paltrow’s Goop, which launched in 2008, celebrity-founded brands have exploded across beauty, wellness, F&B and luxury. Today, most famous names own or co-own consumer brands, turning what was once a side hustle of endorsements into full-fledged entrepreneurship. Backed by massive platforms and loyal fan bases, these ventures aren’t just profitable, they’re shaping trends and driving conversations around health, sustainability and social impact.
Although the beauty and fashion industries have traditionally been most welcoming to celebrity-owned brands, the shared experience of a global pandemic has brought self-care to the fore, and the wellness industry has emerged as the go-to destination for celebrities.
We look at four profitable celebrity-owned wellness brands:
The 0% ABV sparkling rosé was the first non-alcoholic wine introduced by Kylie Minogue Wines. | Photo credit: Kylie Minogue Wines
Kylie Minogue Wines
Once dubbed the “Princess of Pop”, Aussie megastar Kylie Minogue has more recently been making waves with a different kind of “pop” i.e. the kind that precedes a glass of refreshing prosecco rosé. In celebration of her 52nd birthday in 2020, she established Kylie Minogue Wines, selling out her signature rosé across the United Kingdom within 24 hours, and she has not looked back since.
Photo Credit: TungLok Group
Kylie Minogue Wines’ award-winning 0% ABV Sparkling Blanc is a best seller amongst the no/low ABV crowd. | Photo credit: Kylie Minogue Wines
It was in 2022 that Kylie Minogue Wines truly set foot in the wellness space with the launch of the 0% ABV sparkling rosé, acting as an advocate for the quickly growing no/low ABV category. Their efforts were rewarded earlier this year when their 0% ABV sparkling blanc claimed the People’s Choice Wine Awards for Mindful Drinking, shortly after Minogue’s naming in Time magazine’s 100 Most Influential People Of 2024.
Many of Once Upon A Farm’s ingredients are sourced directly from co-owner Jennifer Garner’s century-old family farm in Oklahoma.
| Photo credit: Once Upon A Farm
Once Upon A Farm
She may be a Golden Globe-winning actress, but Jennifer Garner is first and foremost a mother. These days, the mother of three is going by an all-new alias – Farmer Jen, of her farm-fresh organic baby food company Once Upon A Farm. Joining as co-owner in 2017 after encountering difficulties finding fresh organic food for her child, Garner’s century-old family farm is now the source for many of their products.
Once Upon A Farm is dedicated to providing fresh, organic baby and kids food in convenient and sustainable packaging.
| Photo credit: Once Upon A Farm
Being the first baby and kids food brand to ever receive the distinguished Clean Label Project Purity Award, Once Upon A Farm’s contribution to child nutritional wellness is unparalleled. Dedicated to being a positive influence on the planet, the company works closely with charity Save The Children, with their “A Million Meals” initiative being the latest campaign.
The latest additions to their range of products include Smart Wheels (L), Smoothie Melts (C) and the gut-friendly Belly Blend (R).
| Photo credit: Once Upon A Farm
The company also continues to innovate in sustainability with recyclable pouches this year, all while adding tasty, nutritious and engaging products to its repertoire such as Smart Wheels and Smoothie Melts. With rumours abounding that the board is weighing an IPO as early as this year, there may well be a happily ever after for Once Upon A Farm.
Once Upon A Farm aims to connect children with the farm as early as possible. | Photo credit: Once Upon A Farm
Bollywood star Ranveer Singh’s SuperYou utilises bio-fermented protein in their flagship protein wafer bars. | Photo credit: SuperYou
SuperYou
Acclaimed for his presence on the silver screen, Bollywood superstar Ranveer Singh has taken his talent into the F&B realm, introducing India’s first bio-fermented protein products under the brand SuperYou, which he co-founded alongside friend and fitness enthusiast Nikunj Biyani.
SuperYou’s bio-fermented protein has higher digestibility than animal and plant-based proteins and contains all nine essential amino acids.
Photo credit: SuperYou
Using yeast instead of animal and plant proteins has many benefits, especially in a vegetarian-heavy population such as India. Furthermore, fermented proteins are more digestible by the body as compared to plant and animal proteins, with added benefits to gut health. This ultra-efficient protein is combined with other high-quality ingredients to produce SuperYou’s signature protein wafer bars, which promise top-tier nutrition in every delicious bite.
Cheryl Wee’s Company of Wellness offers a holistic approach to wellness, including a range of metabolism-boosting teas and coffees.
Photo credit: Company of Wellness
Company of Wellness
Having struggled with healthy weight management and battled eating disorders throughout her career as a former beauty queen and Asian television star, Cheryl Wee has emerged from the flames as a leader in the physical and mental wellness space with her Company of Wellness.
The Triple B drink is a metabolism booster crafted specifically for their caffeine-free “wellness advocates”. | Photo credit: Company of Wellness
Adopting a holistic approach to well-being, the Company of Wellness offers clients a range of angles in which to achieve wellness. They provide workout plans and even DNA testing, but it is their range of edibles and drinkables that attracts “wellness advocates”. Combining her personal experiences with expertise allowed her to create products such as the Long Black, which draws on her menteeship with a TCM professor who helped formulate the product. Other goodies include collagen jellies for a sweet bedtime treat, immunity boosters for flu season, detox teas after a long weekend, among many other wholesome treats.
Company of Wellness’s collagen jelly (L) was inspired by Cheryl Wee’s children, while the Sweet Dreams tea was influenced by her father.
Photo credit: Company of Wellness
Author: Julianna Hedger
Julianna is a seasoned content specialist who started her writing career in unscripted television production and broadcast news at FOX Sports Asia and the Associated Press. She has since added various writing skills to her repertoire, such as long-from articles, SEO-driven blogs and social media copywriting. She is driven by her personal passions in content creation, food and sports media.
