Business Breakfast
A unique series of events hosted across various
cities with engaging content delivered by
thought-leaders and researchers, followed by
a networking session for industry professionals.
Business Breakfast
A unique series of events hosted across various
cities with engaging content delivered by
thought-leaders and researchers, followed by
a networking session for industry professionals.


Global Foodservice Trends 2024

Event Details

12 June 2024
10 AM - 11.15 AM Seoul (GMT+9)

This session will be delivered in Korean

Room 307, 3rd Floor, KINTEX 1 (Korea International Exhibition Center)
217-60 Kintex-ro, Ilsanseo-gu, Goyang-si, Gyeonggi-do, South Korea

Topic 1: Food E-commerce Market Analysis

The Food E-commerce market is witnessing significant growth worldwide, with Korea being no exception. This analysis delves into various aspects of this burgeoning market. Firstly, it provides an overview of the Food E-commerce landscape, highlighting its key features and growth drivers. Then, it explores the distribution channels favored by brands in categories such as snacks, chilled products, frozen items, and meals. A comparative analysis with Food E-commerce markets in the UK and the US sheds light on differences and similarities, offering valuable insights for stakeholders. Additionally, the study presents case studies of brands that have achieved remarkable success through effective strategies in the E-commerce channel, both globally and domestically. Finally, it discusses future directions for Food E-commerce, outlining potential trends and opportunities for further growth and development.

Topic 2: Opportunities for Recovery and Expansion in the 2024 Domestic Foodservice Industry through Global Consumer Foodservice Trends

As the domestic foodservice industry seeks avenues for recovery and expansion in 2024, understanding global dining trends becomes imperative. This analysis provides an overview of key markets globally, highlighting common trends as well as unique characteristics of major countries. It examines the impact of factors such as inflation, fluctuations in labor costs, the rise of experience economy, and the growth of specific categories like K-Food. Supported by consumer survey data, the study identifies consumer trends and discusses how companies in the restaurant sector can respond effectively. Moreover, it presents case studies illustrating innovative responses by restaurants to changing market dynamics. Ultimately, the analysis concludes by outlining future directions and opportunities for the domestic restaurant industry in Korea.

About The Speakers

Sunny Moon

(문경선, 한국 리서치 총괄)

Research Manager, Euromonitor International

Sunny Moon is a Research manager at Euromonitor International. She specialises in market research across a range of FMCG industries based on various experiences living in other Asian and Europe countries. Sunny focuses on consumer and industry trend with a keen interest in the impact of social and politics environment on consumer behaviour, especially food and eating patterns. She holds a bachelor’s degree in Political Science from Sookmyung Women’s University and graduated of Coventry University with Master of Business Administration.

• She served as a global project lead in Snack and Pet care industry in Euromonitor International

• She served as a member of an advisory committee in Korea Agro-Fisheries & Food Trade Corporation (2021, 2022, 2023)

• She served as a lecturer at Yonsei Univ. Sangnam Institute of Management for Pet Business Highest-Level course (2022, 2023)

Kevin Han

(한승우, 선임연구원)

Research Analyst, Euromonitor International

Kevin Han is a research analyst at Euromonitor International. As a multi FMCG analyst, he widely provides insights across FMCG industries. Kevin majored in Business Management at King’s College London and later earned a Master’s Degree in Marketing at London School of Economics and Political Science (LSE). Prior to joining Euromonitor International, he worked as a research analyst at Consulting and Market Research firms, where he gained hands-on experience on research across various industries including F&B and Mobility.


This a free-to-attend event for trade professionals. There is a seating capacity limit. Please note, only attendees with a valid confirmation code will be allowed to attend.

Registration will close on 4 June 2024

Brought to you by

In collaboration with

Organised by


Registration Closed for this Business Breakfast

Thank you for your interest to join our Business Breakfast.

Unfortunately, this Business Breakfast registration has passed. To get notified on our upcoming Business Breakfast events, please click the ‘Notify Me’ button!

BB register-2

We use cookies to help provide you with the best possible online experience. Please read our Privacy Policy and Cookie Policy for information about which cookies we use and what information we collect on our site. By continuing to use this site, you agree that we may store and access cookies on your device.


Notify Me for Business Breakfast

Fill out this form to express your interest to get notified from Saladplate.

A confirmation email will be sent to you once your membership is approved.

BB notify-2