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Seoul
Global Foodservice Trends 2024
Event Details
12 June 2024
10 AM - 11.15 AM Seoul (GMT+9)
This session will be delivered in Korean
Room 204, 2nd Floor, KINTEX 1 (Korea International Exhibition Center)
217-60 Kintex-ro, Ilsanseo-gu, Goyang-si, Gyeonggi-do, South Korea
Topic 1: Food E-commerce Market Analysis
The Food E-commerce market is witnessing significant growth worldwide, with Korea being no exception. This analysis delves into various aspects of this burgeoning market. Firstly, it provides an overview of the Food E-commerce landscape, highlighting its key features and growth drivers. Then, it explores the distribution channels favored by brands in categories such as snacks, chilled products, frozen items, and meals. A comparative analysis with Food E-commerce markets in the UK and the US sheds light on differences and similarities, offering valuable insights for stakeholders. Additionally, the study presents case studies of brands that have achieved remarkable success through effective strategies in the E-commerce channel, both globally and domestically. Finally, it discusses future directions for Food E-commerce, outlining potential trends and opportunities for further growth and development.
Topic 2: Opportunities for Recovery and Expansion in the 2024 Domestic Foodservice Industry through Global Consumer Foodservice Trends
As the domestic foodservice industry seeks avenues for recovery and expansion in 2024, understanding global dining trends becomes imperative. This analysis provides an overview of key markets globally, highlighting common trends as well as unique characteristics of major countries. It examines the impact of factors such as inflation, fluctuations in labor costs, the rise of experience economy, and the growth of specific categories like K-Food. Supported by consumer survey data, the study identifies consumer trends and discusses how companies in the restaurant sector can respond effectively. Moreover, it presents case studies illustrating innovative responses by restaurants to changing market dynamics. Ultimately, the analysis concludes by outlining future directions and opportunities for the domestic restaurant industry in Korea.
About The Speakers
Sunny Moon
(문경선, 한국 리서치 총괄)
Research Manager, Euromonitor International
Sunny Moon is a Research manager at Euromonitor International. She specialises in market research across a range of FMCG industries based on various experiences living in other Asian and Europe countries. Sunny focuses on consumer and industry trend with a keen interest in the impact of social and politics environment on consumer behaviour, especially food and eating patterns. She holds a bachelor’s degree in Political Science from Sookmyung Women’s University and graduated of Coventry University with Master of Business Administration.
• She served as a global project lead in Snack and Pet care industry in Euromonitor International
• She served as a member of an advisory committee in Korea Agro-Fisheries & Food Trade Corporation (2021, 2022, 2023)
• She served as a lecturer at Yonsei Univ. Sangnam Institute of Management for Pet Business Highest-Level course (2022, 2023)
Kevin Han
(한승우, 선임연구원)
Research Analyst, Euromonitor International
Kevin Han is a research analyst at Euromonitor International. As a multi FMCG analyst, he widely provides insights across FMCG industries. Kevin majored in Business Management at King’s College London and later earned a Master’s Degree in Marketing at London School of Economics and Political Science (LSE). Prior to joining Euromonitor International, he worked as a research analyst at Consulting and Market Research firms, where he gained hands-on experience on research across various industries including F&B and Mobility.
Attendees
This a free-to-attend event for trade professionals. There is a seating capacity limit. Please note, only attendees with a valid confirmation code will be allowed to attend.
Registration will close on 4 June 2024
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