- October 2023
Health & wellness emerges as a top priority for consumers when choosing food/drinks
The COVID-19 pandemic exacerbated the desire among consumers of all ages to approach health in a holistic and personalized manner, intensifying demand for prod- ucts that can help them lead a healthier lifestyle proactively, says Parthasaradhi Reddy, Lead Analyst, Consumer at GlobalData
Health & wellness has firmly held its position as the most influential mega-trend since 2020, prompted undoubtedly in part by the impact of the COVID-19 pandemic, which led to a renewed focus on health from various aspects starting with boosting immunity to preserving mental wellness. Continued monitoring of the relative importance of the health & wellness trend is useful in anticipating directional behaviour and meeting the demands of existing and future consumers.
In this Whitepaper
• Ingredients and their perceived impact drive moderation and avoidance trend
• Consumer attitudes reflect a litany of innovation opportunities
• High relevance across categories
Lab-grown food pivotal for food security in the Asia-Pacific
