Mineral Water Brands In Asia That Adopt Label-Free Packaging
Asian mineral water brands are leading the charge in sustainability by adopting label-free packaging. Discover how industry pioneers across the region : Evian, Spritzer, Jeju Samdasoo and C2 Drinking Water are reshaping the future of eco-friendly hydration.
09 October 2023
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C2 Drinking Water | Photo Credit: Red Dot Design Award
In a pivotal move towards environmental stewardship, the mineral water industry in Asia has embraced label-free packaging. This strategic shift not only signifies a significant reduction in plastic usage but also marks a commendable leap towards a more sustainable future.
As reported by The Korea Times, according to the Ministry of Environment of the Government of South Korea, the removal of labels from PET bottles could save the country a staggering 24.6 million tonnes of plastic waste annually.
Beyond mere waste reduction, it streamlines the recycling process, sparing consumers and recyclers the task of removing or disposing of plastic labels separately. Additionally, this approach greatly diminishes the risk of incorrect bottle identification. Financially, too, adopting label-free PET bottles proves to be a judicious choice. It alleviates the burden on manufacturers, particularly in regions where plastic taxation has been implemented.
By embracing label-free packaging, these brands not only reduce their environmental footprint but also pave the way for more financially sustainable practices in the industry.
1. Evian: A Global Icon’s Bold Sustainability Statement
In 2020, evian has launched label-free, fully-recycled (excluding the cap) water bottles in the market. The stripped-back 400 ml bottle embodies the purity of their uniquely sourced mineral water. It marks a significant step towards evian’s goal of becoming a fully circular brand by 2025, where the material is kept within the economy and out of nature. The packaging is both recyclable and crafted entirely from 100% recycled plastic.
Photo Credit: Evian Facebook Page
2. Jeju Samdasoo: A Commitment to Jeju Island’s Ecological Richness
Jeju Samdasoo, a South Korean mineral water brand, leads in eco-conscious practices. Their label-free packaging significantly cuts plastic waste, aligning with their dedication to preserving Jeju Island’s ecological splendour. With ‘Jeju Samdasoo Green’, they aim to halve plastic use by 2025, using recycled PET and bio-pet.
Photo Credit: Jeju Samdasoo
3. Spritzer: Malaysia’s Vanguard in Plastic Waste Reduction
Malaysia-based water provider, Spritzer now offers 100% recyclable label-free bottles for its 1.25L and 550ml Natural Mineral Water range. Crafted from recycled materials, this move underscores Spritzer’s commitment to a sustainable future and its aim to become a fully circular brand by 2030.
Photo Credit: Spritzer Online
4. C2 Drinking Water: A Thai Trailblazer in Plastic Waste Reduction
C2 Drinking Water, renowned for its innovation and sustainability, has also embarked on the label-free journey. Without featuring a traditional label, the design concept of C2 Water No Label delivers all the required information, such as nutrition facts, on the body of the bottle and their barcode is printed on the bottle cap. Their commitment to curbing plastic waste is evident in their seamless transition to label-free packaging. The 100% recycled PET bottles pay homage to Mother Earth by featuring a series of animals in their habitats. The bottle design was awarded the Red Dot Design Award for 2021.
Photo Credit: C2 Drinking Water
Photo Credit: By FabrikaPhoto/ Envato Elements
As the call for eco-friendly practices gains momentum, these brands stand at the forefront of a movement towards a more sustainable future. By embracing label-free packaging, they not only minimise their environmental impact but also inspire others to embark on this transformative journey. This revolution in label-free packaging is a monumental stride towards a more sustainable future, demonstrating that every small step counts in the global fight against plastic pollution.
Author: Victoria Lim
Victoria Lim is a content writer with a diverse background and her work includes brands such as Capella Hotels and Resorts, Epicure Magazine, HungryGoWhere.com, and Makansutra. Her luxury hospitality, culinary arts, and food journalism expertise have shaped her commitment to sharing stories.