Most consumers plan to reduce their restaurant spending
New data from Popmenu finds that 67% of Americans are reducing spending on everything, with 61% pulling back on dining out
1 July 2025
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Most consumers are trimming their restaurant budgets | Photo Credit:Pexels / kaboompics.com
Restaurant sales and traffic trends may be showing signs of improvement following a tough first quarter, per recent Black Box Intelligence data, but consumers still have quite a bit of trepidation about the economy and their personal budgets. According to a new Popmenu survey, 67% of American consumers say they are reducing spending on everything from food to clothes and travel.
Restaurants are their biggest target, with 61% of consumers noting they are reducing their spending on dining out. This is compared to 52% who are cutting back on new clothes/shoes, 49% doing the same for entertainment, and 47% trimming travel budgets.
By comparison, 34% of Americans are tightening grocery budgets, while 32% are cutting back on their alcohol spending.
Looking specifically at summer budgets, 44% of consumers expect to lower their restaurant spend compared to last summer, while 18% expect to increase it, and 38% anticipate no change.
According to Popmenu, consumers spend on average $115 on restaurants and $235 on groceries each week. More than half (57%) dine at or order from restaurants at least twice a week, with the highest percentage (44%) preferring takeout to avoid delivery fees and get their orders quicker. Thirty-four percent prefer dining at a restaurant, while 22% prefer delivery.
Most of the consumers surveyed (69%) said they frequent quick-service restaurants most often, followed by 47% who visit fast casual restaurants, and 42% who visit casual dining restaurants. Thirty-eight percent of consumers visit pizzerias most frequently, while 18% visit coffeeshops/cafés, and 15% most frequently visit fine dining establishments.
On the grocery side, consumers are managing budgets by purchasing cheaper or generic items, fewer snacks, only buying necessities, and using coupons.
“While the demand for good food and hospitality continues, consumers are growing more discerning with their finances as confidence in U.S. economic performance dips,” Popmenu co-founder and chief executive officer Brendan Sweeney said in a statement. “Restaurants not only have to compete harder with one another, they have to compete with every other business out there trying to get a bigger share of consumer spend. Continually engaging consumers across digital channels and providing financial incentives to dine with you are now more critical than ever.”
These personal budget cuts come as 75% of U.S. consumers say they are concerned the United States may dip into a recession this year. However, in late May, J.P. Morgan Research reduced the probability of a U.S. and global recession occurring in 2025 from 60% to 40%.

Source: Nation’s Restaurant News