- January 2024
Opportunities rife for sports drinks makers in the Asia-Pacific
With Asia-Pacific emerging as the fastest growing region for sports drinks worldwide, beverage makers are vying to capture a slice of the lucrative market, says Bobby Verghese, Consumer Analyst at GlobalData.
Sports drinks, or isotonic, hypertonic, or hypotonic drinks, are functional beverages typically formulated to replenish electrolytes and energy lost through sweat or enhance endurance during exercise and other strenuous activities. Sports drinks brands, such as Japan’s Pocari Sweat, have become household names in the Asia-Pacific (APAC) region over the last two decades. After North America, APAC was the second-largest geographic regional market for sports drinks in volume and value sales* primarily due to the region’s large population and rising household incomes. Within the APAC market, the top four countries, namely China, Japan, India, and Indonesia, accounted for almost three-quarters of sports drinks volumes in 2022*.
In this Whitepaper
• Asia-Pacific – a sizable, albeit under-tapped market for sports drinks
• Sports drinks’ consumption lags behind energy drinks and enhanced water
• Product innovation rife in the sports drinks space
• Sports drinks manufacturers need to widen the consumer base
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