- March 2025
Plant-based Sector in Asia-Pacific
The plant-based movement is here to stay, and brands can maximize growth in the space through product and category innovation and consumer education, says Parthasaradhi Reddy, Lead Analyst, Consumer at GlobalData
In the COVID-19 pandemic’s wake, a heightened awareness around health and wellness spawned the plant-based food trend, characterized by a growing consumer interest in products that are derived from plant sources rather than animal products. The plant-based food movement is a significant trend in the foodservice industry, driven by health, sustainability, ethics, and mere curiosity. It is characterized by a growing consumer demand for various plant-based ingredients, including beans, lentils, nuts, and mushrooms, which are becoming more mainstream. It encompasses a wide range of food categories, including pre-made veggie burgers and vegetable-based ready meals, which are gaining popularity as consumers seek alternatives to traditional meat products.
In this Whitepaper
• Health and Sustainability: Key motivators for the plant-based trend
• Cost concerns and unsubstantiated claims present challenges
• How can brands maximise the plant-based sector’s potential

Lab-grown food pivotal for food security in the Asia-Pacific
