The coming of age of Indian whiskey
A far cry from the days when Indian whiskey was brushed aside as rum whiskey, premium single malts from India have gained high acclaim among whiskey experts and drinkers across the globe. With India being the largest whiskey market in the Asia-Pacific, the outlook for Indian whiskey is bright, says Bobby Verghese, Consumer Analyst at GlobalData.
For a long time, Indian whiskeys were monikered “rum whiskeys” as most domestic brands are blended malts made with spirits fermented with molasses, akin to rum. Moreover, owing to the hot weather, Indian whiskeys mature within a year, unlike Scotch whisky and Irish whiskey which take three years to mature. Many argue that this fast maturity affects the quality of the expression. Also, traditional Indian brands are often sold with low-age or no-age statements, undermining their perceived value among connoisseurs.
In this Whitepaper
• Local distilleries establish a name in the international market
• Indian premium whiskey brands have a large potent captive market in their home country
• Bright outlook for Indian whiskey in the domestic market will catapult its overseas growth