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Thursday,21 Spetember 2023 10 AM to 11:15 AM(GMT+8) Kuala Lumpur,Malaysia
Malaysia’s Foodservice Recovery – And the Unique Characteristics of the Malaysian Consumer
Thursday, 21 September 2023
10 AM to 11:15 AM (GMT+8)
This session will be delivered in English
Kuala Lumpur, Malaysia
Hospitality Lounge 2 (HL2), Exhibition Hall 2, Ground Floor, Kuala Lumpur Convention Centre.
About This Session
In the heart of Malaysia's vibrant food scene, a twofold narrative unfolds—of the foodservice industry's resurgence and the distinctive traits characterizing Malaysian consumers. The journey of the culinary renaissance intertwines with the tastes, preferences, and behaviours that set Malaysians apart. Discover a captivating synergy between the recovery of Malaysia's foodservice sector and the intriguing essence of its consumers, shaping an enchanting tale of resilience and unique gastronomic identities.
In this presentation, Tim Hill, the speaker from GlobalData PLC will use GlobalData's proprietary foodservice intelligence databases and analytical tools to look at the post-covid recovery of Malaysia's F&B sector in comparison with the rest of SE Asia in terms of the channels that are the fastest growing and the relative menu price.
Additionally, he will then draw on GlobalData's extensive consumer survey data and thematic analysis to look at how the Malaysian consumer differs from those of neighbouring countries in terms of habits, expenditure, cuisine choices, motivations for trying new food products and likelihood (or not) of being influenced by global consumer trends.
This session will help to show foodservice operators how best to position their brands and F&B operations to generate growth in SE Asia's most diverse market.
About The Speaker
Key Accounts Director, Southeast Asia, GlobalData PLC