- September 2025
Rising preference for French food across Asian ecommerce and quick commerce applications
Interest in European foods, particularly French products, has shown up in several observable ways across Asian ecommerce platforms: prominent placement in imported-food categories, recurring country-of-origin campaigns, and frequent appearance of French items in bestseller lists.
In this Whitepaper
• European, in particular French origins, translate to authentic and safe for consumers
• Chinese ecommerce giants also join the bandwagon
• Hong Kong and Singapore, the cosmopolitan metropolises, offer significant opportunities
and many more.
Lab-grown food pivotal for food security in the Asia-Pacific




