Business Breakfast
A unique series of events hosted across various
cities with engaging content delivered by
thought-leaders and researchers, followed by
a networking session for industry professionals.
Business Breakfast
A unique series of events hosted across various
cities with engaging content delivered by
thought-leaders and researchers, followed by
a networking session for industry professionals.

Shanghai

Top Global Consumer Trends 2024

Event Details

28 March 2024
10 - 12PM Shanghai (GMT+8)

This session will be delivered in Mandarin

National Exhibition and Convention Center (NECC)
No. 168 East Yinggang Road, Shanghai, China

Topic 1: Top Global Consumer Trends 2024 and Outlook for China

• Overview of the six global consumer trends in 2024

Every year, Euromonitor International identifies emerging and fast-moving trends that are expected to gain traction in the year ahead. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting and causing disruption for businesses globally. The top global consumer trends in 2024 are Ask AI,Delightful Distractions, Greenwashed Out, Progressively Polarised, Value Hackers, Wellness Pragmatists.

• In-depth of interpretation of the two major trends in China: Delightful Distractions, Value Hackers

We have identified "Delightful Distractions" and "Value Hackers" as the two predominant trends among Chinese consumers. There is a growing preference for pursuing simple and immediate pleasures. Furthermore, consumers are becoming more adept at skillfully managing their budgets while ensuring product quality, seeking optimal value for their expenditures. We will delve deeper into these trends, incorporating practical business case studies to offer a comprehensive understanding of these significant patterns.

Topic 2: A Global Consumer Trends Perspective: What to Expect from Innovation and Opportunities in Consumer Foodservice

• The state of Consumer Foodservice in the World and Asia Pacific

• Key Development and Opportunities

I. Delightful distractions and serendipity of “appetite’
II. Rethink the pursuit of value in consumer foodservice
III. Wellness pragmatism pivotal for consumer foodservice

• Implications and Key Takeaways

About The Speakers

Elisa Lin

Consultant, Euromonitor International

Elisa is a consultant at Euromonitor International with a focus on food and nutrition in China. Her research spans various areas, including dairy and alternatives, cooking ingredients and meals, fresh foods and consumer foodservice. Elisa provides expert advice to clients on market dynamics and consumer trends. She co-authored the Euromonitor Top Global Consumer Trends (GCT) 2022 report and was a featured presenter for the GCT 2023 in China.

Pete Wang

Senior Analyst, Euromonitor International

Pete is a senior analyst at Euromonitor International with a focus on Services and Payments in China. He conducts research and strategic analysis on all aspects of services and payments, covering Consumer Foodservice and Retailing, Travel, Consumer Finance, Mobility, working with leading players, banks, and industry associations to map out the potential evolution and intersection of these industries.

Attendees

This a free-to-attend event for trade professionals. There is a seating capacity limit. Please note, only attendees with a valid confirmation code will be allowed to attend.

Registration will close on 22 March 2024

Brought to you by

In collaboration with

Organised by

Saladplate_logo

Register for Business Breakfast Shanghai

Thank you for your interest to join our Business Breakfast in Shanghai.

Fill out this form to express your interest to register for the Business Breakfast and a confirmation email will be sent to you once your membership is approved.

BB notify-2

We use cookies to help provide you with the best possible online experience. Please read our Privacy Policy and Cookie Policy for information about which cookies we use and what information we collect on our site. By continuing to use this site, you agree that we may store and access cookies on your device.