Discover our

Whitepapers
Access a range of Whitepapers and Reports covering
market insights and case studies from various segments
of the industry.
Discover our

Whitepapers
Access a range of Whitepapers and Reports covering
market insights and case studies from various segments
of the industry.
  • November 2025

When Trust Wears Thin: “Certification Fatigue” is Reshaping Consumer Belief in Functional and Health Claims in Asia

As certification labels multiply across Asia’s F&B markets, consumers are becoming more sceptical, pushing brands to rely less on badges and more on clear, experience-based trust-building, says Sainul Abidin K, Consumer Analyst at GlobalData.

In this Whitepaper

• Certification fatigue in the Asian context

• The cognitive load of health claims and labels

• Declining trust in functional and health claims

and many more.

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Lab-grown food pivotal for food security in the Asia-Pacific

More Whitepapers

When Trust Wears Thin: “Certification Fatigue” is Reshaping Consumer Belief in Functional and Health Claims in Asia

  • November 2025

Digitization of Compliance Expedites Protocol and Promotes Consumer Trustworthiness

  • October 2025

Rising preference for French food across Asian ecommerce and quick commerce applications

  • September 2025

AI-enabled RTE vending enables customised, yet affordable convenience

  • August 2025

American Brands Face Potential Backlash In APAC Countries Due To High Tariffs And Rising Economic Nationalism

  • July 2025

Food Sector Stakeholders Augment Efforts to Curb Single-use Plastic Pollution

  • June 2025
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September 2025 issue - Rising preference for French food across Asian ecommerce and quick commerce applications

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